State of the Direct Response Television Industry eBook

The “State of the Direct Response Television Industry” report provides insight into the contributing factors to today’s changing media landscape. The report is a collaborative effort and joint partnership between Media Analytics, publisher of the Infomercial Monitoring Service Report, and the Electronic Retailing Association (ERA). The eBook is edited by Rick Petry of Rick Petry Creative Writer LLC.

The report highlights five key segments:

  • Long-form
  • Short-form
  • U.S. Hispanic
  • Online Marketing
  • Retail Distribution

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