A Direct Response Marketer's Guide to Self-Regulation

The “Direct Response Marketer's Guide to Self-Regulation” ebook provides a comprehensive overview of the Electronic Retailing Self-Regulation Program (ERSP). The report is a collaborative effort between the Electronic Retailing Association (ERA) and the ERSP Program.

The ebook highlights five key segments:

  • Self-Regulation in Direct Response Marketing
  • What Makes a Great Self-Regulation Program
  • Bringing a Case to ERSP
  • The Case Review Process
  • Advertising Claims
  • ERSP Review Program and Copy Review Service

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