Sponsors  |  Schedule  |  ERSP & Fly-In Agenda  |  Location  |  Hotels  |  Fees  |  Speakers

 The Most Influential Direct Response Advocacy Event of the Year.

Registration is Now Open!

Register Now
Problems with registration? Contact Dawn Falsinotti at 703.841.1751 or

Work Side-by-Side with Your Peers to Advocate for Your Industry!

Wake up people! The regulatory landscape is changing. Do you know what it takes to keep your business above the law? The processes you use today to ensure compliance may not be the same ones you need tomorrow. This unique opportunity allows you to get face-to-face in Washington D.C. with the regulatory powerhouses that determine how your business operates. 

If you want to stay in the game, don't miss the ERSP Self-Regulation Summit and Government Affairs Fly-In on May 23, 2018! You'll have the opportunity to:

  • Network with other DR industry leaders--90% of attendees are VP level or above
  • Work as a team to take a stand on the issues affecting the DR industry
  • Gain insights on upcoming policy changes that could affect your business
  • Personally meet with Congressional representatives to talk about the issues most important to our industry
  • Actively participate in the legislative process as a united front


Thank You to Our Sponsors
Gold Sponsors

paradigm_logo.jpg      Response      Venable.jpg

Silver Sponsor


Interested in sponsoring this event? 

Please contact:
Carol Neher: or 949-212-4004


  Overview of 2018 Events

Wednesday, May 23rd*

ERA Government Affairs Fly-In

Registration Open
7:30 a.m. - 8:30 a.m.  

Panel Presentations 
8:30 a.m. - 12:00 p.m.  

Keynote Lunch
12:00 p.m. - 1:00 p.m.

ERSP Summit

Panel Presentations
1:00 p.m. - 5:30 p.m. 

Attendee Reception
5:30 p.m. - 7:30 p.m.

*Schedule is subject to change

2018 ERSP & Fly-In Agenda

Wednesday, May 23

Schedule is currently being finalized!


Event Location

Venable LLP Headquarters
600 Massachusetts Avenue NW
Washington, D.C. 

All events will be held at Venable LLP unless otherwise noted. 


Hotel Recommendations

Book your hotel room at one of the neighboring properties. Please note that ERA does not endorse any individual properties and does not have a room block at any of the listed hotels. Contact the hotel directly for current room rates. (Hotels are listed by distance from the event location.)

Renaissance Washington, DC Downtown (0.3mi)

Embassy Suites by Hilton Washington DC Convention Center (0.4mi)

Marriott Marquis Washington, DC (0.4mi)

Grand Hyatt Washington (0.5mi) 

Registration Fees

ERA Member Pricing
Government Affairs Fly-In Only: $359, $419 onsite
ERSP Self-Regulation Summit Only: $239
Package: Government Affairs Fly-In and ERSP Summit: $479, $599 onsite

Non-Member Pricing
Government Affairs Fly-In Only: $479, $539 onsite

ERSP Self-Regulation Summit Only: $269
Package: Government Affairs Fly-In and ERSP Summit: $649, $689 onsite


2018 Speakers

Ellen T. Berge, Partner, Venable LLP


Ellen T. Berge is a partner in the Washington, DC office of Venable LLP. She counsels businesses on legal matters related to the advertising, marketing, and transaction processing of products and services sold through retail and direct-to-consumer marketing channels, including radio, television, direct mail, telemarketing, Internet, affiliate marketing, social media, and mobile devices.



Phylissia Clark, Vice President of Public Relations and Communications, BBB Serving North Central Texas

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Phylissia Landix Clark is currently Vice President of Public Relations and Communications for Better Business Bureau Serving North Central Texas. Prior to joining the communications team, she served as Director of Advertising Review for BBB’s Dallas office.After graduating magna cum laude with a Bachelor of Arts (B.A.) degree in English from Spelman College, Phylissia began her career as a Project Coordinator in the marketing department of BeautiControl Cosmetics, Inc., a direct selling company and wholly-owned subsidiary of Tupperware Corporation, based in Carrollton, Texas. At BeautiControl, Phylissia conducted proprietary territory development research on the purchasing trends of the Hispanic market.


Roger Colaizzi, Partner, Venable

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Roger Colaizzi chairs Venable’s national Intellectual Property Litigation and Advertising Litigation Groups. As lead trial counsel, he has successfully brought and defended against dozens of preliminary injunction motions and requests for temporary restraining orders, averaging six per year over the last 15 years, including in patent infringement cases and FTC advertising enforcement matters. He has significant trial experience involving intellectual property rights, including patent infringement, Lanham Act false advertising, state deceptive trade practices, trademark, trade dress, copyright, unfair competition, direct to consumer marketing, social networking, affiliate advertising, and other e-commerce matters.


Jennifer De Marco, General Counsel, Allstar Products Group

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As General Counsel, Jennifer De Marco serves on the executive team of Allstar Product Group. In this capacity, De Marco oversees all aspects of the company’s legal activities and policies, compliance, intellectual property, litigation, regulatory affairs, investigations, and brand protection. Before joining Allstar in 2010, she was counsel for various companies including those in the consumer electronics, direct response, and telecommunications industries. De Marco is on the Board of Directors of the Electronic Retailing Association and is an active member of the Anti-Counterfeiting Coalition and Government Affairs Committees. Additionally, she is actively involved with the Association of Corporate Counsel, the International Trademark Association, and NY and NJ State Bar Associations. De Marco holds a B.A., M.B.A., and J.D. 

Jane Driggs, President, BBB of Utah

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Jane Driggs has worked in the BBB system for many years, including the last 13 as President of the BBB of Utah.  She’s served in many roles including on the Council of BBB’s board of directors and chair of the BBB Operating Committee.  She chaired the committee that updated the BBB Code of Advertising in 2016 and works to keep it updated to help businesses have a convenient reference source to help them advertise honestly and ethically. Driggs is a graduate of the University of Minnesota, where she was named a Buckman Fellow in 2004.   



Mark Eichorn, Assistant Director, FTC Bureau of Consumer Protection Division of Privacy and Identity Protection

Mark Eichorn head shotMark Eichorn is an Assistant Director in the FTC Bureau of Consumer Protection’s Division of Privacy and Identity Protection (DPIP), where he supervises privacy and data security matters. He joined DPIP in 2009 from FTC Chairman Jon Leibowitz’s office, where he served as an attorney advisor for Chairman (and previously Commissioner) Leibowitz on consumer protection issues. Upon joining the Commission in 1998, Mark worked for many years as an attorney in the Division of Advertising Practices and served a six-month stint in 2003 as an attorney advisor to FTC Commissioner Thomas Leary. Mark went to law school at the University of Virginia.

Mary K. Engle, Associate Director for Advertising Practices, FTC


Mary K. Engle directs the Federal Trade Commission’s Division of Advertising Practices. The Division is responsible for regulating national advertising matters, including claims about food, over-the-counter drugs, dietary supplements, alcohol, tobacco, and Internet services. Ms. Engle joined the FTC as a staff attorney in 1990, has held a number of management positions in the FTC’s Bureau of Consumer Protection, and has served as an advisor to a Commissioner. Before joining the FTC, Ms. Engle practiced law with a firm in Washington, D.C. She received an A.B. from Harvard University and a J.D. from the University of Virginia School of Law.



Ed Glynn, Of Counsel, Locke Lord LLP


Ed Glynn previously served for over 14 years in various positions with the FTC. He was a central player in the Commission’s merger review process and led the FTC’s regulatory oversight of transnational mergers and acquisitions for almost 10 years. During his time with the FTC, he was also the assistant director (international antitrust) and associate director (international) of the Bureau of Competition. Additionally, Glynn served as a trial attorney where he led several of the most significant investigations undertaken by the FTC and represented the Commission extensively in litigation in the United States District Courts and Courts of Appeals. He also served as a member of the U.S. Government Interagency Task Force on Europe 1992 Investment Policy. More recently, Glynn was a partner in the advertising and marketing, antitrust and regulatory practices of an international full-service law firm where his practice focused on advertising, antitrust and trade regulation issues. Currently, he serves as the Vice Chair for the Consumer Protection Committee of the Antitrust Section for the American Bar Association. He also is active in the Electronic Retailing Association.

Linda Goldstein, Partner, Baker & Hostetler LLP

GOLDSTEIN_Linda_HRresized.jpgLinda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She regularly provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies in many different product and service categories, including telecommunications, wireless, retailing, publishing, entertainment, digital media, gaming, food and beverage, and financial services. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission, state attorneys general, district attorneys, and other federal and state agencies with jurisdiction over advertising and marketing practices, and she has handled some of the highest-profile matters, setting industry precedents. Immersed in all aspects of the digital media ecosystem, Linda spends much of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, online communities, social influencers, native advertising, email and telemarketing, sweepstakes and contests, fantasy sports leagues, and casual gaming. Linda also handles all transactional matters relating to the dissemination of advertising campaigns, including sponsorship agreements, agency-client agreements, talent and music agreements, and production agreements.

Leonard L. Gordon

Gordon_Leonard_250Len Gordon is a partner in Venable's Antitrust and Advertising and Marketing groups. An experienced litigation attorney, Mr. Gordon has more than 20 years of experience in government and private practice. Prior to joining Venable, Mr. Gordon spent seven years at the Federal Trade Commission, most recently as the Regional Director for the Northeast Regional Office in New York City. At the FTC, Mr. Gordon managed the Northeast Regional Office in matters including case selection; case management; and supervision of all attorneys, investigators and support personnel. He served as the liaison to the Bureau of Competition, Bureau of Consumer Protection, and other law enforcement and community groups. 

Dean Graziosi, Businessman, Entrepreneur

deanresizedDean Graziosi is a well known American real estate investor, expert and leading trainer throughout the world. He has appeared daily on American TV for nearly 15 years and is a highly respected Businessman, Entrepreneur, multiple NY Times bestselling author and Inspirational speaker. Graziosi is perhaps best known for his long running interview style TV shows and the leading real estate educator in the world. He has reached viewers in america and around the world who number in the millions. He has written five books which have dominated the real estate book sales space starting in 2006.



Jeffrey Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz, PC

jeffrey_greenbaum_croppedManaging Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance. Best Lawyers in America has twice named him "Advertising Lawyer of the Year" for the New York metro area. He has served as Chairman of the Committee on Consumer Affairs of the New York City Bar, a Director and Secretary of the Promotion Marketing Association, and as a Director of the Brand Activation Association. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA Leading Lawyers for Business, The Legal 500, and Super Lawyers


Lois Greisman, Associate Director, Federal Trade Commission


Lois Greisman heads the Division of Marketing Practices in the FTC’s Bureau of Consumer Protection. Under Greisman’s management, Marketing Practices leads the FTC’s law enforcement initiatives tackling telemarketing fraud (including Do Not Call enforcement), fraudulent investment opportunity schemes, and Internet frauds, with particular focus on challenges posed by new technologies and convergence issues. Marketing Practices also leads enforcement of the CAN-SPAM Act.



Laura Jehl, Partner, Baker & Hostetler LLP

Laura Jehl Headshot

Laura Jehl is co-leader of the firm’s General Data Protection Regulation and its Blockchain Technologies and Digital Currencies initiatives. She focuses her practice on privacy and data security, counseling multinational companies on privacy and data protection issues related to cybersecurity and data breach matters, as well as U.S. and international data privacy and big data issues. Jehl has extensive experience with federal regulatory and law enforcement agencies, including the Federal Trade Commission, the Federal Communications Commission, and the Department of Justice, as well as state and local authorities, in connection with sensitive cybersecurity and privacy matters. She also leads the firm's national Blockchain Technologies and Digital Currencies team, advises clients on a wide variety of issues involving blockchain, virtual currencies and digital identity, and is a founding member of Diversity in Blockchain.


Frank Kern, Founder, Behavioral Dynamic Response

Frank3Frank Kern is the creator of Behavioral Dynamic Response which is an automated marketing method that speeds up your sales cycle by customizing your marketing messages based on your prospect’s behavior. He is one of the most sought after Direct Response internet marketing consultants and copywriters on the planet.



Jeff Knowles, Partner, Venable LLP

Knowles_Jeffrey_155Jeffrey Knowles joined Venable's Washington, DC office as an equity partner in 1984. He manages Venable's Government Division and heads the firm's Advertising, Marketing and New Media Practice Group. He is also a member of Venable's Executive Committee, Compensation Committee, Partnership Selection Committee and Expansion Committee. He focuses on national television advertising, direct-to-consumer marketing and e-commerce. Knowles founded and served for thirteen years as general counsel to the Electronic Retailing Association. He is a member of the Board of Directors and past Chairman of the Electronic Retailing Association and past Chair of the association's Government Affairs Committee. He represents clients before the Federal Trade Commission, Food and Drug Administration, U.S. Postal Service, state attorneys general, Consumer Product Safety Commission, and self-regulatory bodies such as the Electronic Retailing Self-Regulatory Program and the National Advertising Division of the Council of Better Business Bureaus. Knowles is nationally recognized as the leading attorney in the direct response television industry. He focuses on law enforcement, federal and state regulatory matters, litigation and dispute resolution, unfair competition and protection of intellectual property rights, including patents, trademarks, trade dress and copyrights. Knowles also handles media relations and crisis management. 

Peter Marinello, Director, ERSP and VP, CBBB


Peter C. Marinello is the director of the Advertising Self-Regulatory Council’s (ASRC) Electronic Retailing Self Regulation Program (ERSP) and a vice president of the Council of Better Business Bureaus, Inc. (CBBB). Before joining ASRC in July 2004, Marinello had been the associate director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. He has written over 1,000 self-regulatory decisions on various advertising topics and products involving traditional and direct response advertising. In the course of his work, Marinello has addressed issues pertaining to new media, telemarketing, dietary supplements and nuclear energy, among others. He is a graduate of St. Johns University School of Law and has been a member of the New York State Bar since 1988. 


Bill McClellan, Vice President, Government Affairs, Electronic Retailing Association

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Bill McClellan serves as ERA's Vice President of Government Affairs. Prior to joining the association, McClellan worked as a lobbyist at the Georgia Automobile Dealers Association, covering the state legislature and Georgia's congressional delegation. Before working for the GADA, he managed political campaigns at both the congressional and state constitutional levels.



Lee Peeler, President and CEO, Advertising Self-Regulatory Council


Lee Peeler is responsible for leading the advertising industry’s system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of the NARC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to industries that are not yet regular participants and consults with representatives of foreign governments on the value of industry self-regulation. Peeler joined ASRC in 2006, following a 33-year career at the Federal Trade Commission (FTC), where he held a number management positions. While at the FTC, he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.) He has spoken and testified widely on consumer protection issues including truth in advertising, consumer credit, electronic commerce, privacy and data security. Peeler received his B.A. and J.D. degrees from Georgetown University.

Steven Salter, Senior Vice President, BBB Services

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Steve Salter has held a variety of leadership positions within CBBB over the last 15 years. As VP of Standards & Services in the Client Services Division, Salter manages many functions within the BBB-facing Client Services Division including customer service, BBB evaluation, intranet services, policy development and BOC subcommittee liaison activity.

In 2013 Salter is serving as Project Manager for the virtual BBB Serving Greater Los Angeles, a collaborative cross-BBB service including more than 80 BBB professionals.

Salter was previously a member of the executive team of BBBOnLine at its launch in 1997. As VP of BBBOnLine from 2006 forward, he was responsible for overseeing all aspects of BBBOnLine, the Better Business Bureau’s program to increase consumer trust and confidence in electronic commerce, and to help reliable and trustworthy businesses stand out online.


Bill Sheehan, Executive Vice President, Electronic Retailing Association

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Bill Sheehan has more than 25 years of senior executive management experience with trade associations and technology companies. His multi-disciplinary association experience includes work in operations, membership, marketing, communications, advocacy, public relations, events, and non-dues revenue. Sheehan has served in a senior executive capacity for several medium to large trade associations in the Washington, D.C. area. He also has exceptional knowledge in helping associations initiate programs to improve business relationships between an association’s membership and their customers to ultimately help associations increase and sustain member engagement and relevancy. Sheehan received his bachelor’s degree in business administration from James Madison University and is an active member of the American Society of Association Executives.


Konrad Sopielnikow, Co-Founder of FortuneBuilders Inc.

Konrad Sopielnikow headshot

Konrad Sopielnikow, Co-Founder of FortuneBuilders Inc. and COO of CT Homes, LLC, is the “brains” behind the set up, growth, and management of the company’s infrastructure and its business systems. His business insight and his expertise in technology and legal systems provided a foundation for dynamic growth and rapid expansion of CT Homes and FortuneBuilders. He’s also headed up Private Money Investor Relations, raising and allocating financing for 100+ CT Homes deals. With a passion for staying ahead of industry trends, Konrad currently focuses on expanding Company’s web presence!




Steve Thorne, CEO & Co-Founder Paradigm Direct, LLC

Steve Thorne headshot

Steve Thorne is the Chief Executive Officer and co-founder of Paradigm Direct, LLC (“Paradigm”). Thorne began his career in direct response marketing 27 years ago with True North, now a division of the FranklinCovey Institute. While at True North, he served as the trainer and recruiter for all sales personnel. In 1996, he co-founded PMI, a former division of Paradigm, with one office and 12 associates. Thorne has overseen the expansion of Paradigm from one division with a single core competency in direct sales to a vertically integrated marketing company with 4 divisions and offices in Scottsdale, Ariz., Kansas City, Mo., and Salt Lake City, Utah.  The company has generated over $1.5 billion in sales and has expertise in Direct Response Marketing, including television, radio, direct mail, telesales, and publishing. Over the last five years, Paradigm has focused its Direct Response expertise exclusively in the financial services arena. Thorne is involved in several Civic endeavors and has been a board member for First Downs for Down Syndrome in partnership with the Kansas City Chiefs and is currently on the fundraising committee. He has also served as a board member and fundraising committee member for Northland Early Education Center, a center that specializes in educating and enhancing the lives of special needs children. In addition, he is the co-founder of the Kearney Family Foundation, a non-profit that serves underprivileged children in Kansas City.

John E. Villafranco, Partner, Kelley Drye & Warren LLP

John V. HeadshotJohn Villafranco provides litigation and counseling services, with a focus on advertising law matters and consumer protection. He is highly respected for consistently delivering comprehensive legal counsel that emphasizes risk analysis and sound business practices for corporations involved in advertising and marketing. Villafranco’s litigation experience includes consumer class action defense in state and federal court, and Lanham Act litigation involving Internet, telecommunications, fast food, dietary supplement and consumer product companies. Among his clients are technology service providers, wireless advertisers, cloud-based software companies, international and domestic telecommunication companies, major retailers and direct marketers, as well as manufacturers of dietary supplements, degradable plastics, automobiles, tires, fuel and engine oils, home appliances and other consumer products.


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