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 The Most Influential Direct Response Advocacy Event of the Year.

Work Side-by-Side with Your Peers to Advocate for Your Industry!

Wake up people! The regulatory landscape is changing. Do you know what it takes to keep your business above the law? The processes you use today to ensure compliance may not be the same ones you need tomorrow. This unique opportunity allows you to get face-to-face in Washington D.C. with the regulatory powerhouses that determine how your business operates. 

If you want to stay in the game, don't miss the ERSP Self-Regulation Summit and Government Affairs Fly-In on May 23, 2018! You'll have the opportunity to:

  • Network with other DR industry leaders--90% of attendees are VP level or above
  • Work as a team to take a stand on the issues affecting the DR industry
  • Gain insights on upcoming policy changes that could affect your business
  • Personally meet with Congressional representatives to talk about the issues most important to our industry
  • Actively participate in the legislative process as a united front

Hear what Sfeir had to say about his experience as a first-time attendee…

Interested in Sponsoring this Event?


Please contact:
Carol Neher: or 949-212-4004


  Overview of 2018 Events

Wednesday, May 23rd*

ERA Government Affairs Fly-In

Registration Open
7:30 a.m. - 8:30 a.m.  

Panel Presentations 
8:30 a.m. - 12:00 p.m.  

Keynote Lunch
12:00 p.m. - 1:00 p.m.

ERSP Summit

Panel Presentations
1:00 p.m. - 5:30 p.m. 

Attendee Reception
5:30 p.m. - 7:30 p.m.

*Schedule is subject to change

2018 ERSP & Fly-In Agenda

Wednesday, May 23

Schedule is currently being finalized!


Event Location

Venable LLP Headquarters
600 Massachusetts Avenue NW
Washington, D.C. 

All events will be held at Venable LLP unless otherwise noted. 


Hotel Recommendations

Book your hotel room at one of the neighboring properties. Please note that ERA does not endorse any individual properties and does not have a room block at any of the listed hotels. Contact the hotel directly for current room rates. (Hotels are listed by distance from the event location.)

Renaissance Washington, DC Downtown (0.3mi)

Embassy Suites by Hilton Washington DC Convention Center (0.4mi)

Marriott Marquis Washington, DC (0.4mi)

Grand Hyatt Washington (0.5mi) 

Registration Fees

ERA Member Pricing
Government Affairs Fly-In Only: $359, $419 onsite
ERSP Self-Regulation Summit Only: $210
Package: Government Affairs Fly-In and ERSP Summit: $479, $599 onsite

Non-Member Pricing
Government Affairs Fly-In Only: $479, $539 onsite

ERSP Self-Regulation Summit Only: $200
Package: Government Affairs Fly-In and ERSP Summit: $629, $689 onsite


2018 Speakers

Ellen T. Berge, Partner, Venable LLP


Ellen T. Berge is a partner in the Washington, DC office of Venable LLP. She counsels businesses on legal matters related to the advertising, marketing, and transaction processing of products and services sold through retail and direct-to-consumer marketing channels, including radio, television, direct mail, telemarketing, Internet, affiliate marketing, social media, and mobile devices.




Jennifer De Marco, General Counsel, Allstar Products Group

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As General Counsel, Jennifer De Marco serves on the executive team of Allstar Product Group. In this capacity, De Marco oversees all aspects of the company’s legal activities and policies, compliance, intellectual property, litigation, regulatory affairs, investigations, and brand protection. Before joining Allstar in 2010, she was counsel for various companies including those in the consumer electronics, direct response, and telecommunications industries. De Marco is on the Board of Directors of the Electronic Retailing Association and is an active member of the Anti-Counterfeiting Coalition and Government Affairs Committees. Additionally, she is actively involved with the Association of Corporate Counsel, the International Trademark Association, and NY and NJ State Bar Associations. De Marco holds a B.A., M.B.A., and J.D.  


Ed Glynn, Partner, Locke Lord LLP


Ed Glynn previously served for over 14 years in various positions with the FTC. He was a central player in the Commission’s merger review process and led the FTC’s regulatory oversight of transnational mergers and acquisitions for almost 10 years. During his time with the FTC, he was also the assistant director (international antitrust) and associate director (international) of the Bureau of Competition. Additionally, Glynn served as a trial attorney where he led several of the most significant investigations undertaken by the FTC and represented the Commission extensively in litigation in the United States District Courts and Courts of Appeals. He also served as a member of the U.S. Government Interagency Task Force on Europe 1992 Investment Policy. More recently, Glynn was a partner in the advertising and marketing, antitrust and regulatory practices of an international full-service law firm where his practice focused on advertising, antitrust and trade regulation issues. Currently, he serves as the Vice Chair for the Consumer Protection Committee of the Antitrust Section for the American Bar Association. He also is active in the Electronic Retailing Association.


Lois Greisman, Associate Director at Federal Trade Commission


Lois Greisman heads the Division of Marketing Practices in the FTC’s Bureau of Consumer Protection. Under Greisman’s management, Marketing Practices leads the FTC’s law enforcement initiatives tackling telemarketing fraud (including Do Not Call enforcement), fraudulent investment opportunity schemes, and Internet frauds, with particular focus on challenges posed by new technologies and convergence issues. Marketing Practices also leads enforcement of the CAN-SPAM Act.




Jeff Knowles, Partner at Venable, LLP

Knowles_Jeffrey_155Jeffrey Knowles joined Venable's Washington, DC office as an equity partner in 1984. He manages Venable's Government Division and heads the firm's Advertising, Marketing and New Media Practice Group. He is also a member of Venable's Executive Committee, Compensation Committee, Partnership Selection Committee and Expansion Committee. He focuses on national television advertising, direct-to-consumer marketing and e-commerce. Knowles founded and served for thirteen years as general counsel to the Electronic Retailing Association. He is a member of the Board of Directors and past Chairman of the Electronic Retailing Association and past Chair of the association's Government Affairs Committee. He represents clients before the Federal Trade Commission, Food and Drug Administration, U.S. Postal Service, state attorneys general, Consumer Product Safety Commission, and self-regulatory bodies such as the Electronic Retailing Self-Regulatory Program and the National Advertising Division of the Council of Better Business Bureaus. Knowles is nationally recognized as the leading attorney in the direct response television industry. He focuses on law enforcement, federal and state regulatory matters, litigation and dispute resolution, unfair competition and protection of intellectual property rights, including patents, trademarks, trade dress and copyrights. Knowles also handles media relations and crisis management.


Bill Knowlton, Partner, Invictus Law, P.C.


Bill Knowlton is a Partner in the Utah office of Invictus Law, working as corporate counsel to multi-national advertising and real estate businesses. He devotes the majority of his practice to federal and state regulatory compliance, corporate governance, government relations, employment law (representing management), commercial real estate law, intellectual property, and all aspects of dispute resolution – from initial demand to jury/bench disposition. Knowlton is Chair of the Firm’s Ethics and Professionalism Committee, and a Member of the Firm’s Hiring Committee. Also, he is an active member of the Government Affairs Committee of the Electronic Retailing Association, and a fervent advocate of third-party administered self-regulation. After spending two years in Ethiopia and Uganda as a missionary, Knowlton graduated from Arizona State University with an MBA/JD in 2008.


Peter Marinello, Director, ERSP and VP, CBBB


Peter C. Marinello is the director of the Advertising Self-Regulatory Council’s (ASRC) Electronic Retailing Self Regulation Program (ERSP) and a vice president of the Council of Better Business Bureaus, Inc. (CBBB). Before joining ASRC in July 2004, Marinello had been the associate director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. He has written over 1,000 self-regulatory decisions on various advertising topics and products involving traditional and direct response advertising. In the course of his work, Marinello has addressed issues pertaining to new media, telemarketing, dietary supplements and nuclear energy, among others. He is a graduate of St. Johns University School of Law and has been a member of the New York State Bar since 1988. 


Bill McClellan, Vice President, Government Affairs, Electronic Retailing Association

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Bill McClellan serves as ERA's Vice President of Government Affairs. Prior to joining the association, McClellan worked as a lobbyist at the Georgia Automobile Dealers Association, covering the state legislature and Georgia's congressional delegation. Before working for the GADA, he managed political campaigns at both the congressional and state constitutional levels.



Lee Peeler, President and CEO, Advertising Self-Regulatory Council


Lee Peeler is responsible for leading the advertising industry’s system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of the NARC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to industries that are not yet regular participants and consults with representatives of foreign governments on the value of industry self-regulation. Peeler joined ASRC in 2006, following a 33-year career at the Federal Trade Commission (FTC), where he held a number management positions. While at the FTC, he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.) He has spoken and testified widely on consumer protection issues including truth in advertising, consumer credit, electronic commerce, privacy and data security. Peeler received his B.A. and J.D. degrees from Georgetown University.


Bill Sheehan, Executive Vice President, Electronic Retailing Association

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Bill Sheehan has more than 25 years of senior executive management experience with trade associations and technology companies. His multi-disciplinary association experience includes work in operations, membership, marketing, communications, advocacy, public relations, events, and non-dues revenue. Sheehan has served in a senior executive capacity for several medium to large trade associations in the Washington, D.C. area. He also has exceptional knowledge in helping associations initiate programs to improve business relationships between an association’s membership and their customers to ultimately help associations increase and sustain member engagement and relevancy. Sheehan received his bachelor’s degree in business administration from James Madison University and is an active member of the American Society of Association Executives.


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