Media Buying Guidelines

ERA believes that consumer confidence is key to the continued growth and success of the electronic retailing industry. In order to encourage fair, ethical, and responsible media buying practices that promote consumer confidence, ERA has adopted the Media Buying Guidelines.

The ERA Media Buying Guidelines seek to:

  • help define basic practices in the media buying business
  • strengthen the relationships between media buyers and sellers
  • enhance the consistency and credibility of the electronic retailing industry

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Download the Guidelines Now!