Boost Conversion Rates In Digital Campaigns

This eBook covers some of the important aspects of Web optimization for direct response (DR) marketing. Every marketer who uses the Web knows that the conversion rates and average order values of a website are critical to any digital campaign. Web optimization is the set of techniques, tools, and methodologies by which these values are increased to better serve the business.

This book is written to provide:

  • An overview of each of the Web optimization categories for DR
  • “How to” techniques
  • Best practices that apply to each of the strategies
  • Templates on how to approach the entire optimization process

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ERA Web Optimization ebook - Boost Conversion Rates in Digital Campaigns

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